Lesnina

CHALLENGE/

Creating a memorable and distinctive campaign for the furniture store chain Lesnina.

SOLUTION/

We chose three characters with everyday professions: a judge, a security guard, and a chef.

Through the campaign, we showed how people truly unwind at home and how they can be completely different from their professional selves.

With this message, we communicated to the audience that Lesnina offers the right pieces to turn any house into a true home, a place where they can fully be themselves.

A tagline “Dobrodošli doma.” translates to “Welcome home.”

AWARDS/

Shortlist at SOF (Slovenian Advertising Festival) in 2024.