CHALLENGE/

Slovenian Lottery approached us with the challenge of launching a new product: a scratch card specifically designed for Gen Z.

SOLUTION/

We took a different campaign approach than usual and teamed up with popular Slovenian rapper Leopold I. Instead of creating a typical commercial, we produced a full song and music video with him.

The video was launched on platforms most used by Gen Z: TikTok and YouTube.

To give the campaign an extra boost, we designed a fun TikTok filter and encouraged our target audience to use it.

The results and sales broke records.

The visual identity was designed with soft typography and bold, unconventional color contrasts. Together, these elements reflect playfulness and originality, ensuring the lottery tickets stand out on the shelves.

The colors and distinctive style were seamlessly incorporated into the visual aesthetic of the music video and TikTok content as well.

AWARDS/

Silver award at SOF (Slovenian Advertising Festival) in 2025