Kotányi
Perfect
Mix

GOAL/

Create a digital campaign for herb and spice mixes by the Kotányi brand for a Gen Z target audience.

SOLUTION/

The campaign was built around a playful twist on the word “mix”, referring both to a spice mix and a music playlist.

The idea was supported by an interesting insight: 70% of people listen to music while cooking.

Each spice blend was paired with its own music genre, and the art direction drew a direct visual connection between the product and musical instruments or tools, combining them with ingredients (spices and herbs) that are part of each mix.

The feeling of the elements floating all around added an extra layer of playfulness to the overall design and matched the vibe of the music.

Besides creating social media content and collaborating with influencers, we also put together various Spotify playlists. Each playlist is aligned with the style of each meal and each mix.