Luka Pangos
MY ROLE/
ART DIRECTION
CREATIVE DIRECTION
BRANDING
VISUAL IDENTITY DESIGN
COPY
CLIENT/
LUKA PANGOS
YEAR/
2024
GOAL/
Developing a visual identity for Slovenian 2024 Masterchef winner, Luka Pangos.
SOLUTION/
The design of the visual identity was crafted with the intention of authentically representing Luka both as a person and as an expert in his field.
The logo is designed without spaces and ends with a period, conveying solidity and decisiveness.
Playfulness is introduced through an additional handwritten typeface, applied to merch with a relaxed and less rigid approach.
The primary colors, green and pink, reflect a twist inspired by Luka’s love for Italian cuisine and Porsches. Pink is for unexpected contrast.
Cheeky copy further emphasize Luka’s vibrant personality and the energy he brings to conquering the culinary world.
