Lizin Vrt Packaging

CHALLENGE/

How to create packaging that is beautiful enough to be gifted on its own, without the need for wrapping paper, and how to communicate the premium quality through tactile experience?

SOLUTION/

I designed packaging based on simple geometric illustrations that represent the flavor of each chocolate. To add a premium touch, I included golden flakes that catch the light beautifully from different angles.

The sense of luxury was further enhanced with a soft-touch finish across the entire surface.

I created two sub-lines: Ecuador Nacional and Dominicana. The color palettes for each were chosen based on the first sensory and emotional impressions typically associated with these regions.

The entire chocolate line stands out on the shelf compared to the competition — the illustrations are expressive enough for customers to recognize the flavors through them, while the overall design feels premium enough that customers don’t feel the need to wrap the chocolate in additional gift paper when giving it as a present.