150 Years of Paloma

CHALLENGE/

Create a campaign for the 150th anniversary of the Paloma brand, which customers know as a provider of toilet paper, paper towels, tissues, and napkins.

SOLUTION/

We personified Paloma and turned it into a friend.

A friend who is always by your side. Someone we share life with—unforgettable moments that become much more than just photos in our albums.

In times of sorrow or overwhelming joy, a friend always has a tissue in their bag, hands us a paper towel in case of an accident, or completes a festive table setting with a charming napkin—just like Paloma, they’re always there for you.

In the commercial, we showed two friends growing up and growing old together, going through both the good and the difficult moments side by side.

We also included videos of famous best-friend duos in the campaign. Through playful questions, we tested how well they really know each other.

The campaign was created for Slovenian, Croatian and Serbian market.